Introducing #RuonaTips

RuonaTips is the culmination of Ruona Meyer’s 16 year experience as a multimedia investigative journalist across print, radio, wire agency and digital outlets in Nigeria, South Africa, and the UK.

These handbooks, designed for use by students, working journalists, freelancers and trainers contain the techniques Ruona has honed as a lifelong journalism student and reporter.

RuonaTips on Finding and Writing Unique Stories starts with the basics of news writing but guides the reader to an elevated skill set that enables the speedy sighting, and articulation of exclusive news angles hiding in plain sight. Learn  tried and tested techniques like the “Flak Method” Ruona used to gain a place at the Financial Times in London.

RuonaTips on Visualising (and pitching) your Investigation helps investigators efficiently appraise their stories and make concise pitches that not only highlight the story but take into account the needs of the journalist, the audience and those who commission investigations. You get detailed access to Ruona’s secrets in pitching award-winning investigations.

Ruona has worked as a reporter, editor, researcher, presenter, and producer on financial markets, business stories, development issues, and feature articles – notably in the BBC, the Financial Times in London, Reuters South Africa, Battabox, London, Guaranty Trust Bank (GTB) and NEXT Newspapers, Nigeria.

About Ruona

Nigeria’s first Emmy nominee.

Ruona’s work brought Nigeria the country’s first-ever Emmy nomination, in 2019, in the Current Affairs category for the International Emmys – an honor that was also a first for the BBC World Service.

It began in 2017 when Ruona pitched a filial story of addiction to the BBC which resulted in Sweet Sweet Codeine, an extensive documentary investigation into Nigeria’s cough syrup addiction crisis. In what she has termed her most grueling investigation till date, Ruona went undercover, co-produced and presented Sweet Sweet Codeine for the launch of BBC Africa Eye, the British broadcaster’s dedicated African investigations unit.

Sweet Sweet Codeine has since received nominations for the UK’s highest journalism honors, including The British Journalism Awards, The Royal Television Society Awards, and won the Television Documentary category of the One World Media Awards. Ruona has also been formally recognized by the Lord Mayor of Trier, Germany, where she is a dual citizen, for her work on Sweet Sweet Codeine, and profiled on German national television and radio.

“I learn so I can relearn – then teach”

Ruona is currently a Ph.D. candidate with a scholarship at the Faculty of Technology, De Montfort University, Leicester, UK; her research interrogates the nexus of technology, censorship and investigative journalism networks. Some of the techniques in the new handbooks have been the basis of taught seminars delivered by Ruona since 2011 in Lagos, Abuja and Kaduna, Nigeria, in Accra and most recently, for Master students at De Montfort University and City University, both in the UK.

A graduate of Microbiology from the University of Lagos, Nigeria, Ruona gained postgraduate degrees in Journalism and Broadcast Journalism from Wits University, South Africa, and the University of Westminster, London, UK respectively. She was named Winner of the Reuters Niall Fitzgerald Prize in 2010, and Nigeria’s Investigative Journalist of the Year, in 2013.

The book


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An email you’ll always want to open.